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The Long-Term Effects of PFAS Use in Outerwear

Sustainability  ·  June 27, 2026

The Long-Term Effects of PFAS Use in Outerwear

PFAS worked, which is why they became so common. But the same properties that made them useful also created the problem — one the outerwear industry is still reckoning with.

6 min read

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How Social Media Is Changing the Professional Skiing Landscape

Industry  ·  June 25, 2026

How Social Media Is Changing the Professional Skiing Landscape

Instagram, TikTok, and YouTube have changed how athletes get discovered, how sponsors measure value, and how skiers make a living. The modern pro skier is no longer just an athlete.

10 min read

Ski Mountaineering's Olympic Future Is Official: Why Skimo Belongs in the French Alps 2030 Winter Games

Industry  ·  June 23, 2026

Ski Mountaineering's Olympic Future Is Official: Why Skimo Belongs in the French Alps 2030 Winter Games

Ski mountaineering has officially earned its place in the next Winter Olympics. After making its debut at Milano Cortina 2026, skimo has been approved for the French Alps 2030 Games — and it couldn't be a more natural fit.

8 min read

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